Now it’s time for another cool mid-century sign, this one for Gringer Appliances in the East Village.
According to The New York Times:
(Sign designer Charles) Karsch also produced one of New York’s most spectacular surviving signs, in 1953, for Philip Gringer’s appliance store at 29 First Avenue and Second Street. The long band of yellow lettering at the bottom is unusual enough — yellow is uncommon in neon — but the swirly G. E. logos at either end, in icy blue, lend the sign a sort of pinball fantasy feeling.
Here is a smaller, less heralded sign at the store.